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About Us

Our Story

Founded in 2019 by Harrison Davis, The European Company is committed to the principles of realism, creativity, and conscientious attention to detail. The European Company consists of a team of skilled craftspeople, who pride themselves on bringing heritage and history to life by painstakingly recreating and refining traditional methods. Many of the signature European Co. products make an unforgettable statement, honoring the highest standards of workmanship and quality. The European Company’s mission is to make statements that inspire — beginning with the highest quality raw materials and ending with a product with exquisite visual appeal. From Wood and Stone to Artificial turf and Luxury Vinyl Plank, every product in our carefully curated collection of stunning surfaces is something we have fallen in love with. Some styles are rooted in the distant past, while others are inspired by modern architecture. Discover the beauty of our French Oak and Limestone flooring that comes in a variety of patterns and finishes for your indoor spaces, and decorate your yard with the finest standard of artificial grass to love your outdoor oasis. Uncover the meaning of refined elegance with The European Company and elevate your standards to a new height.

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Our Team

Harrison Davis

Harrison Davis

Founder and CEO


Harrison’s life is a tale of resilience and success, seamlessly weaving entrepreneurship with personal milestones. From founding The European Company to welcoming a baby girl, each step reflects dedication and innovation.

His leadership expanded the company globally, with products featured in prestigious publications and exhibitions. Parenthood added depth to his journey, showcasing his ability to balance personal and professional life. Before founding The European Company, Harrison excelled as the National Sales Manager at Francois & Co., where he built a dynamic sales team, orchestrated high-value deals, and expanded the company’s market reach. His diverse expertise also includes leadership roles in ventures such as American Cannabis Inc., Zenith Diamonds, AutoExchange Atlanta, and Stonewalls Athens. With a history of successful ventures and a commitment to excellence, Harrison’s future shines bright with promise.

Susan Smith

Susan Smith

Director of Sales


Susan’s devotion to her family, and her residence on a rescue farm, exemplify her commitment to personal growth and fulfillment beyond her professional endeavors. Possessing a combination of sharp wit and Southern charm, Susan assembles and nurtures teams, fostering a loyal and talented staff drawn to her leadership. With over 30 years of experience consulting C-suite teams and Fortune 500 companies, Susan prioritizes creating a positive work culture and environment, ensuring the success and well-being of all involved.

Eddie Avila

Eddie Avila

Director of Operations


Eddie is a trailblazing operations management professional with a background in manufacturing management and computer science. His journey underscores the power of determination and the support of his loving family. With extensive experience in manufacturing management roles, Eddie has honed his skills in optimizing processes and driving efficiency. Combined with his knack for innovation and commitment to continuous learning, he has forged a successful career marked by his ability to overcome obstacles and carve out his own path to success, all while cherishing the unwavering encouragement of his family.

Saber Simmons Bennett

Saber Simmons Bennett

Territory Representative


Prior to his time at European Co., Saber gained extensive experience spanning across various industries. With a decade-long background in medical aesthetics followed by a decade dedicated to Interior Design, Saber’s multifaceted expertise enriches our team. Additionally, his mastery as a self-taught makeup artist, specializing in formal events, underscores his commitment to excellence and creativity. Saber’s diverse interests in nature, the Arts, and the Culinary arts reflect his passion for well-rounded pursuits, aligning with his pursuit of excellence aiming towards Martha Stewart’s standards.

Alli Bell

Alli Bell

Florida Sales Manager


Alli joins our esteemed company with a refined taste for luxury design and a proven track record in sales. Her enthusiasm and charisma enhance customer interactions, as she presents our discerning clientele with unparalleled European-made products. Committed to elevating the buying journey with sophistication and finesse, Alli is poised to elevate our brand’s reputation for excellence in luxury design.

Roy Wilson

Roy Wilson

Territory Representative


Roy is a seasoned Senior Market Leader renowned for his adeptness in driving process efficiencies and elevating revenue outcomes spanning a remarkable 30-year tenure in the Retail industry, encompassing single and multi-unit leadership roles. With a track record of optimizing revenues ranging from $500 million to $5 billion, Roy’s expertise is unparalleled. His customer-centric approach and unwavering commitment to client satisfaction distinguish him as an exceptional professional, particularly in his role serving European Co. clients.

Laine Magaletta

Laine Magaletta

Creative Director


Laine is versed with a background in retail operations and management, and has a passion for language and literature. Armed with a degree in English, she brings a unique blend of analytical thinking and creative communication skills to her role. With extensive experience in optimizing retail processes, managing teams, and driving customer satisfaction, Laine excels in creating strategies that merge business objectives with compelling storytelling. Her journey showcases a commitment to bridging the gap between commerce and culture, making her a valuable asset in any retail setting.

Chris McClellan

Chris McClellan

Warehouse Manager


Chris is a pioneering force within European Co., having played a pivotal role as one of its inaugural team members. With a rich background in set production, his expertise has contributed significantly to the success of shows featured on HGTV. Chris’ commitment to excellence and creative vision have been instrumental in shaping the company’s trajectory, earning him a reputation as a seasoned professional. As a dedicated member of the European Co. family, he continues to drive innovation and excellence, leaving an indelible mark on every project he undertakes.

Vinus Alscott

Vinus Alscott

Controller


With over 34 years of accounting and finance expertise, Vinus has held leadership roles in diverse sectors, including as President/CEO of Cottval Solutions, where she facilitated back-office accounting support for small to midsize businesses, and as Assistant Controller at Homeowners Advantage LLC, overseeing financial reporting for condominium association boards. Prior to her current position with European Company, Vinus navigated management roles within publicly traded real estate investment firms, showcasing her strategic acumen. A distinguished alumna of Georgia State University with multiple degrees, she presently leads the Jamaica Missions USA Advisory Board while enjoying family time and reading in her leisure.

Customize

We offer a range of customized products.

Sustainability

All of our products fall under EU guidelines and the Paris Climate Act.

Order online

Ordering online is easy with European Co.

Delivery

We deliver all over North America and have a dedicated team to help.

Experience the European Lifestyle

PROUDLY REPRESENTING EUROPEAN BRANDS

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